Color concept work and merchandising
Color concept work and merchandising for the re-launch of the Teva Originals Collection
For this first season, styles were colored and merchandised into three "packs" with palettes and blockings strategically chosen for each collection. Each collection had a specific consumer and distribution strategy in mind.
In subsequent seasons we were able to play with more blockings as well as experiment with new materials and detailing options. The re-launch of Originals completely revitalized Teva's business and remains an important cornerstone of their line.