Color Strategy and Design Consulting
Helping footwear brands translate seasonal vision into cohesive, commercially relevant stories across product.
Whether supporting a team through a busy development cycle, shaping seasonal color direction or bringing fresh perspective to an existing assortment, I partner with footwear brands to create cohesive color strategies rooted in consumer insight, brand identity, and commercial relevance.
With more than 20 years of experience across performance, outdoor and lifestyle footwear - including Hoka, UGG and Teva - I bring both strategic thinking and hands-on product creation experience to my work. I’m comfortable moving between big-picture seasonal direction and detailed product application, helping teams translate creative vision into clear, scalable color systems.
areas of expertise
SEASONAL COLOR STRATEGY
Develop seasonal color narratives connecting trend, consumer insights, brand identity and product direction.
PALETTE DEVELOPMENT
Translate global direction into cohesive category and franchise palettes.
PRODUCT STORYTELLING
Build color stories that strengthen product identity, merchandising clarity and consumer connection.
FRANCHISE COLOR SYSTEMS
Create scalable color strategies across multiple product franchises while balancing newness, continuity and assortment needs.
TREND AND CONSUMER INSIGHTS
Identify cultural, market and consumer shifts and translate them into relevant color and materials opportunities.
TEAM SUPPORT
Partner with cross functional teams to move color direction from concept through execution.
ways we can work together
SEASONAL CONTRACT SUPPORT
Need additional support for an upcoming season? I integrate quickly with existing teams to develop color stories, palettes and product application.
CREATIVE CONSULTING
Fresh perspective on assortment, seasonal direction or color architecture.
COLOR WORKSHOPS
Trend research, seasonal inspiration, color strategy and palette development.
DESIGN LEADERSHIP SUPPORT
Mentorship, presentation support and cross-functional alignment.
recent collaborators
HOKA
UGG
Teva
Sanuk
Koolaburra
CLIQ